In the world of small business, word of mouth still reigns supreme. Sure, ads, SEO, and cold calls all play their part, but nothing beats a warm introduction.
That’s where referral marketing comes in.
Whether you call it a finder’s fee, a referral bonus, a spiff, a commission, or just good old-fashioned “moula,” the idea is simple: if you help a fellow business land a client, you deserve to be thanked in both words and in wallet.
Why Referral Marketing Works
- People trust people. A referral from a friend, colleague, or even a past client carries more weight than the slickest sales pitch.
- It’s a win-win-win. The referrer gets a bonus, the client gets a trusted provider, and the business gets a warm lead.
- It builds community. Every small business owner knows the struggle. When you refer others, you’re helping build a network of mutual support.
- It’s efficient. A good referral often closes faster and converts better than a cold lead.
What’s in It for You?
Most businesses (ours included!) are happy to offer something in return for a qualified introduction:
- 💰 Finder’s Fee: A flat rate or set bonus if your referral leads to a new client.
- 💼 Referral Commission: A percentage of the sale, especially for larger or ongoing deals.
- 🎁 Spiff Program: Special incentives or bonuses for referring during a promotional period.
- 🥇 Recognition & Gratitude: Sometimes the value is in the relationship, not just the reward, but let’s be honest, a little moula helps too.
How to Get Started
- Think of someone who might need IT support, software selection advice, or a digital strategy boost.
- Introduce them to us. A simple email or LinkedIn message is perfect.
- If it turns into business, we’ll show our appreciation in a tangible way.
Let’s Help Each Other Win
At Silverthaw Consulting, we believe no business is too small to deserve great service — and no referral is too small to reward. Whether you’re a client, a colleague, or just a believer in helping fellow entrepreneurs thrive, let’s talk referrals.