online

What Are Backlinks (and Why Linking to Your Partners Helps Everyone)

Bootstrapping, Digital Marketing, Go To Market Strategy, Grassroots Efforts, Marketing, Marketing Automation, online, Software, Startup /

Backlinks might sound like something only tech giants need to care about but they’re just as important for small businesses, consultants, and local service providers. Understanding how they work (and how to use them) can boost your visibility online and strengthen your business relationships. Here’s what you need to know. What Are Backlinks? A backlink […]

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Why Your SMB Needs an IT Managed Services Provider (Even If You Don’t Have an IT Team Yet)

Business, Compliance, Cybersecurity, Data Integrity, Desktop Support, Disaster Recovery, Downtime, General, Network Monitoring, Network Support, online, Preventative Maintenance, Quality Control, Redundancy, Reporting, SMB, Software, Tech Support, Total Cost of Ownership (TCO), Upgrades & Updates /

In today’s fast-moving digital world, even the smallest businesses rely heavily on technology. You may use it to run your accounting software, manage emails, process payments, track inventory, or handle customer data. But what happens when things go wrong? Who do you call when your email system crashes, a ransomware message pops up, or your

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climbers on a mountain called Software Selection

ERP vs. DOP: What’s the Difference?

Business, Business Needs Analysis (BNA), Efficiency, ERP, General, online, operational efficiency, Reporting, Risk, SMB, SoE, Software, SoR, Spreadsheets, SSOT, Total Cost of Ownership (TCO) /

If you’re evaluating business software, you’ve probably heard of ERP (Enterprise Resource Planning). But what about DOP (Digital Operations Platform)? While both aim to improve efficiency, they differ in architecture, flexibility, and focus. Here’s a breakdown to help you decide what’s right for your business. 🔹 What is ERP? Enterprise Resource Planning systems are designed

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The Value of Understanding Your Shopping Cart Abandonment Details

Abandonment, Analytics, Business Intelligence, e-commerce, online, Point of Sale /

In the world of e-commerce, where every click and conversion matters, shopping cart abandonment is a common headache for online retailers. It occurs when potential customers add items to their virtual carts but leave the website before completing the purchase. While this phenomenon may seem frustrating, it’s also a goldmine of insights that can significantly

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What Is Omni-Channel Commerce?

e-commerce, Go To Market Strategy, Omnichannel, online, Point of Sale, Sales, SoR /

In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to enhance the customer experience and boost their bottom line. One such approach that has gained significant traction in recent years is omni-channel commerce. Omni-channel commerce is not just a buzzword; it’s a holistic strategy that seamlessly integrates various sales channels to create a

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I Am A Manufacturer/Distributor. Can I Sell Online Without Competing With My Own Dealers?

Compitition, e-commerce, Go To Market Strategy, Marketing, Omnichannel, online, Sales, Sales Force Automation /

Hi, it’s me Jason Saunders here. Founder of Silverthaw Consulting Ltd. During my career the two most heard responses when I ask a manufacturer or wholesale distributor if they have an e-commerce strategy is that “they do not want to compete with their customers” and “our customers don’t want to buy that way”. Here is

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Benefits Of Selling Online

e-commerce, Go To Market Strategy, Marketing, Omnichannel, online, Sales, Sales Force Automation /

Selling online offers numerous benefits for businesses of all sizes. Here are the top ten advantages: Remember that while online selling offers these advantages, it also comes with its own set of challenges, such as competition, security concerns, and the need for effective online marketing strategies. It’s crucial to develop a well-thought-out e-commerce strategy to

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