Improperly setting sales quotas can have various negative impacts on both individual sales representatives and the overall performance of a sales team, as well as the organization as a whole. Here are some potential consequences: To mitigate these negative impacts, it’s crucial for organizations to carefully consider historical performance, market conditions, and the capabilities of […]
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In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to enhance the customer experience and boost their bottom line. One such approach that has gained significant traction in recent years is omni-channel commerce. Omni-channel commerce is not just a buzzword; it’s a holistic strategy that seamlessly integrates various sales channels to create a
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Hi, it’s me Jason Saunders here. Founder of Silverthaw Consulting Ltd. During my career the two most heard responses when I ask a manufacturer or wholesale distributor if they have an e-commerce strategy is that “they do not want to compete with their customers” and “our customers don’t want to buy that way”. Here is
Selling online offers numerous benefits for businesses of all sizes. Here are the top ten advantages: Remember that while online selling offers these advantages, it also comes with its own set of challenges, such as competition, security concerns, and the need for effective online marketing strategies. It’s crucial to develop a well-thought-out e-commerce strategy to
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Drip marketing, also known as drip campaigns or automated email campaigns, is a marketing strategy that involves sending a series of pre-scheduled, targeted emails to a specific audience over a set period of time. The term “drip” is used because these emails are “dripped” to recipients at regular intervals, typically in a sequence. The goal
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Using Customer Relationship Management (CRM) software for sales forecasting involves leveraging the data and tools within your CRM system to make informed predictions about future sales. Here’s a step-by-step guide on how to use CRM for sales forecasting: Remember that while CRM software can greatly assist in sales forecasting, it’s important to combine data analysis
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