Hi, it’s me Jason Saunders here. Founder of Silverthaw Consulting Ltd. During my career the two most heard responses when I ask a manufacturer or wholesale distributor if they have an e-commerce strategy is that “they do not want to compete with their customers” and “our customers don’t want to buy that way”.
Here is usually insert a quote from a well known movie, Field of Dreams, “Build it and they will come!”
